About Us
Who we are
We are a group of students studying in Dubai and Abu Dhabi with a passion and qualified background in finance and technology. Previous to the summer of 2022, we had an idea to fuse our collective interests to better the lives of our fellow residents here in the UAE.
Our Journey
We believe that everyone deserves the right to thrive financially and have the job they deserve and that is why we started this initiative. PotentiAE is derived from two parts: the first part is from the Latin word Potentia, meaning potential, and the second part from our home, the UAE. Together, they represent the goal of our organisation, which is to maximise potential in the UAE. It all started in 2021 when a person who had just arrived in the UAE sought our help to create a CV for him as he had never heard of the concept before. We made our first CV then, resulting in a huge job upgrade for him. We realised that a multitude of people in the GCC would be seeking better employment opportunities and financial stability and this experience inspired us to create this initiative.
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